Posts

Blog feedback and learner response

Image
  WWW: Maya, a good start to this course - well done. You have managed to complete all blog posts in a timely manner please keep this up. I think you are being too hard on yourself in regards to your first blog post in what grade you would like to achieve (let’s be positive and aim for as high as possible).  Next steps: Please check your MIGRAIN index so far blog post as the first two blog URLs do not load - check these and amend accordingly Ensure that you are not simply copying and pasting from media factsheets or Media Macguffin - you will be much better if you rephrase these into your own words and it will help with memory (recall and retention) for upcoming assessments/exams Learner response: Correct the above and then answer the questions below: Reflect on your work in A Level Media so far: What is your strongest piece of work?  Genre blog task What is your weakest?  Reception theory What specific skills or knowledge do you need to develop over the rest of the...

Audience theory 1

Image
  Hypodermic needle model 1) Read this  Mail Online article about the effects of videogames . How does this article link to the hypodermic needle model? - its injecting false stats of experiments that overtime aggression is developed to playing violent games more   2) How does coverage of the Talk Talk hacking case (see Daily Mail front page below) link to the hypodermic needle model? Why might someone  criticise  this front page?  3) What do  you  think of the hypodermic needle theory? Do audiences believe everything they see in the media? people would criticise why the front cover had the child's face covered that they include the 'single mother' aspect making the demographic group of single mothers feel to justify they are not included.  Two-step flow model 1) Summarise the two-step flow model.  What is an opinion leader?    media messages do not directly influence the entire audience, but rather are filtered through influen...

Audience classification

  Psychographics: presentation In pairs, you are going to investigate one of Young and Rubicam’s Psychographic groups. You need to put together a  presentation  in which you create an example couple for that particular psychographic group and suggest what their media consumption might involve. Note: You need to publish the tasks on each of your blogs individually. Structure Who you are working with:  Sanjivani  The psychographic group you are researching: A spires  Introduce your example couple that represents your group: The Kardashians  1) Make up their names: Kim Kardashian and the Kardashian family   2) Where do they work/study? Studied law , work with collabing with clothes, donuts/ food brands and social media status  3) What do they do in their spare time? Make media trendy vids and create new fashion trends at met gala  Now suggest their media consumption: Print:  What newspapers/magazines does your group read (if any)? m...

MIGRAIN: index 1

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism: Factsheet questions and film trailer analysis   7)  Genre: Factsheets and genre study questions   8)  Narrative: Factsheet questions

Narrative

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Star Wars:  The initial state of equilibrium is the peaceful galaxy under the Galactic Empire's rule.  This is disrupted by the events of the film, including the Death Star attack and Princess Leia's capture, which throws the galaxy into disequilibrium.  The rest of the film is dedicated to the attempt to repair this disruption, culminating in the final battle and the destruction of the Death Star, which restores the galaxy to a new, albeit changed, equilibrium.   2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=8sNu11Om7lg The use of the frame as props for each of the c...

Genre blog tasks

Image
  1) What example is provided of why visual iconographies are so important?                                  Genres are categories or types of media text. Genres are recognisable  through the repeated use of generic codes and conventions. 2) What examples are provided of the importance of narrative in identifying genre?  Visual and aural iconographies are not the only way that genres can be identified. Genre can also be indicated in the way the story is told via its narrative (the structure of the story telling) and plot (the events and occurrences within the story). 3) What are the different ways films can be categorised according to Bordwell? • Period or Country, e.g. US films of the 1930s • Director / Star, e.g. Ben Stiller Films • Technical Process, e.g. Animation • Style, e.g. German Expressionism; • Series, e.g. Bond; • Audience, e.g. Family Films 4) List three ways genre is used ...

Structuralism

Image
  Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  2) What are binary oppositions and why are they important?  placing two ideas or groups of people in opposing categories as a way to understand their relationship to each other .   3) How do genre and auteur theory link to structuralism?     films are shaped broader cultural and industrial forces.    and 4) Look at page 4 of the factsheet. What is post-structuralism?  Post structuralism is interested in how external factors can influence meanings- focus shifts from text to reader . 5) What is your own opinion on this theory? Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with a...