Maya Media - Exam

Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s shifted from simple product information to more lifestyle based aspirational selling which helps to engage an audience. By using humour ,sexuality and bold visuals. The Score hair cream advert reflects this through its provocative imagery ,sexual innuendo and focus on male desirability rather than ex...

.plan my essays for 20 markers - read the wording carefully  . ensure you are given enough example to support arguments for + aagainst ps  2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  the stormzy poster - could include logo , typography and the juxtapositions of the two fonts  3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment. 3  4) Look at your answer for  Question 2 . Did you manage to write about  three different strategies  and  three different benefits ? It's vital you read the question and follow it exactly . i got 5/6 only due to noy providing a fully explained example where its be...

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"?  The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett suggests that the media allows individuals to 'pick and mix' their own identities, where individuals are allowed to pick their own representations to construct their own identities.  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Gauntlett suggests ...

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s?  She suggests that advertising has moved away from traditional stereotypes and has moved forward to more diverse and complex representations. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  Women were seen to be stereotyped as domestic house makers who held the role of a homemaker.In advertisement their roles focused on nurturing and motherhood. 3) How did the increasing influence of clothes and make-up change representations of women in advertising?  It shifted the focus from women doing domestic work to them showing off their physical appearance and...