Maya Media - Exam

Audience Background and audience wider reading Read this Guardian feature on stan accounts and fandom . Answer the following questions: 1) What examples of fandom and celebrities are provided in the article? Swifties, Beyonce and the BeyHive and K-pop groups such as BTS and their ARMY fandom 2) Why did Taylor Swift run into trouble with her fanbase?  Taylor Swift has faced criticism from fans when they felt her actions did not match their expectations. For example some fans have criticised her relationships,public statements and her responses to political issues. 3) Do stan accounts reflect Clay Shirky's ideas regarding the 'end of audience'? How?  Yes, Stan accounts demonstrate this because fans produce edits,  memes,  theories and discussions rather than simply consuming Taylor Swift's music. Read this Conversation feature on the economics of Taylor Swift fandom . Answer the following questions:  1) What do Taylor Swift fans spend their money on?  Fa...

Narrative Go to our Media Magazine archive (issue MM79 ) and read the feature All Too Well on Taylor Swift and how she controls her own narrative. Answer the following questions:  1) Why is Taylor Swift re-recording her earlier albums?  Taylor Swift had to re-record her earlier album as in 2020, 'Scooter' sold her music to a private equity company which was Shamrock Holdings for $300million.  2) Why did Taylor Swift choose to make the short film 'All Too Well'?  Taylor Swift chose to make the short film "All Too Well" to create a cinematic accompaniment for her fans, which demonstrates her ability to control her own narrative. She wanted to push her professional creative boundaries for the sake of her art and her storytelling 3) What other examples are provided in the article of Taylor Swift using media to construct her own image?  Re-recording her albums as "Taylor's Version" Music videos and different album's to portray different versions ...

  1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). WWW - good knowledge and understanding of BBCs remit in relation to the newsbeat CSP. some knowledge of magazine CSP, GQs feature of Michael Ward.  EBI - Need to attempt every Q in any assessment. Not enough focus on 25 mark Q3 more knowledge, understanding needed. Also need to your response and clear argument.  2) Focusing on the BBC Newsbeat question, write three ways it helps to fulfil the BBC's mission statement that you didn't include in your original assessment answer. Use the mark scheme for ideas. I correctly answered the question with full marks   3) Question two asked you how useful media effects theories are in understanding the audience response to War of the Worlds . Complete the following: Gerbner’s Cultivation theory is very useful in understanding how American radio’s   in the 1930s of ‘breaking news’ (‘We interrupt th...