Maya Media - Exam

  1) Give an example from film or television that uses Todorov's narrative structure of equilibrium, disequilibrium and new equilibrium.  Star Wars:  The initial state of equilibrium is the peaceful galaxy under the Galactic Empire's rule.  This is disrupted by the events of the film, including the Death Star attack and Princess Leia's capture, which throws the galaxy into disequilibrium.  The rest of the film is dedicated to the attempt to repair this disruption, culminating in the final battle and the destruction of the Death Star, which restores the galaxy to a new, albeit changed, equilibrium.   2) Complete the activity on page 1 of the Factsheet: find a clip on YouTube of the opening of a new TV drama series (season 1, episode 1). Embed the clip in your blog and write an analysis of the narrative markers that help establish setting, character and plot. https://www.youtube.com/watch?v=8sNu11Om7lg The use of the frame as props for each of the c...

  1) What example is provided of why visual iconographies are so important?                                  Genres are categories or types of media text. Genres are recognisable  through the repeated use of generic codes and conventions. 2) What examples are provided of the importance of narrative in identifying genre?  Visual and aural iconographies are not the only way that genres can be identified. Genre can also be indicated in the way the story is told via its narrative (the structure of the story telling) and plot (the events and occurrences within the story). 3) What are the different ways films can be categorised according to Bordwell? • Period or Country, e.g. US films of the 1930s • Director / Star, e.g. Ben Stiller Films • Technical Process, e.g. Animation • Style, e.g. German Expressionism; • Series, e.g. Bond; • Audience, e.g. Family Films 4) List three ways genre is used ...

  Part 1: Media Factsheet reading Use  our brilliant Media Factsheet archive  to find Factsheet #90  Applying Structuralism and Post-Structuralism . Read the Factsheet and answer the following questions: 1) What is the definition of structuralism provided by the Factsheet?  2) What are binary oppositions and why are they important?  placing two ideas or groups of people in opposing categories as a way to understand their relationship to each other .   3) How do genre and auteur theory link to structuralism?     films are shaped broader cultural and industrial forces.    and 4) Look at page 4 of the factsheet. What is post-structuralism?  Post structuralism is interested in how external factors can influence meanings- focus shifts from text to reader . 5) What is your own opinion on this theory? Do you agree that we use established structures to understand the media (such as narrative and genre) or is the power now with a...

1) What are the preferred, negotiated and oppositional readings for the RBK 50 Cent advert?   Preferred   reading-It suggests that people who have made bad choices in life are able to change their action. The use of the fingerprints do show that identity does stay with you physically. However the actions you do now can change who you are in the future. Negotiated reading-The negotiated reading could be that Reebok presents 50 cents as a criminal or a gangster because of how he is dressed. However having a famous figure subverts this because 50 cents influences people into buying  Reebok  products. Oppositional reading-People may be against this advert because it links to violence. As well as this people may  interpreter  that the  violence  and actions you commit display who you are in  society. The  use of the fingerprints practically display that your identity always stays with you. 2)  What are the preferred, negotiated and opp...

  :  Technical:   lighting = harsh/upwards angle  monocles colour black and white  stage shot - direct address  highlights/brows are hidden  collage/images  Written/verbal: text/anchorage 'o' filled in symbolic of gun shots  title of 'i am' - reflects of past/ mirrored  limited edition product/ unclear advertisement  Symbolic:  facial expression - serious / angry  colour scheme - dull  slogan extends confidence and strength  logo associated with celebrity culture  Narrative:  enigma - slogan , fingerprints, unaware of back story  monoheme - mystery story  action - police involvement 50 cent identify 'no plan B' - unknown future actions  Technical:  uses a simple, high-contrast, black-and-white photograph undeniable focal point and gives the ad a serious tone   placed in a large, empty, white space, isolating it from any background distractions.  Written/verbal: on...

 Part 1 -  1) What meanings are the audience encouraged to take about the two main characters from the opening of the film?  The characters to be interpreted as bad and negative based on how they looked on appearance 2) How does the end of the film emphasise de Saussure’s belief that signs are polysemic – open to interpretation or more than one meaning? From the characters behaviour based on their posture and appearance suggested the assumption of bad and negatively, this proves the Saussure belief of how they end up being caring and helpful to ones who disrespected. Part 2 -  Media Magazine theory drop - Semiotics  1) What did Ferdinand de Saussure suggest are the two parts that make up a sign?   Signifier and Signified 2) What does ‘polysemy’ mean? Having  many/ multiple meanings 3) What does Barthes mean when he suggests signs can become ‘naturalised’?  Myths ,  values, attitudes and patterns of behaviour 4) What are Barthes’ 5 narrative ...

  Newspapers Which daily newspapers (if any) do you read? none What sections of newspapers do you turn to first, and why? the sports section , football related its one of my interests   What sections do you never read, and why? world conflicts as its too harsh to read the struggles   What kinds of stories do you usually read and why?  Do you, or someone else, buy the newspaper you read? none   Do you look at the online versions of any newspapers? Which newspapers? Why do you visit their website and not others? bbc news i read online to catch up with worlds affairs and mainly the sports  Magazines What magazines (if any) do you buy regularly?  Why/why not? i don't buy magazines never really read one properly  What sections of the magazines do you read and not read, and why?  none   Television Approximately how many hours a week do you spend watching television?  What device do you use to watch television? on a tv  What time...