1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential). For the EBI (write down each bullet point for each question)
www - used relevant theory applied linked to Q2 - Mulvey
EBI - clearly explain how represented is impacted by context, More media terminology ,Develop your explanations
2) Read the whole mark scheme for this assessment carefully (find this on your class Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.
Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism). Arguably reflects a changing representation of women post-1980s. Monochrome (black and white) – stylish, sophisticated, reinforces traditional heterosexual meanings; consistent with aspirational branding. Low-key lighting ‘chiaroscuro’, backlighting visible in shot – suggests stage lights/spotlights, fashion show?
3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer.
Objectification of men (Gill), Brand Logo (Serif font) ,Facial expressions - females (open mouth) suggest lust and desire
4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?
Reference to the British Empire and the colonial dominance of the 19th century, Decriminalisation of homosexuality in 1967
5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora 'Black Beauty is Beauty'. List any postcolonial terminology you could have added to your answer here and link this to a moment in the advert
Racial essentialism and Social and ethnic hierarchie
Comments
Post a Comment