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OSP : Influencers and celebrity culture

 Media Magazine reading Media Magazine 72 has a feature linking YouTube influencers to A Level media theories. Go to our Media Magazine archive , click on MM72 and scroll to page 60 to read the article ‘The theory of everything - using YouTubers to understand media theory’. Answer the following questions: 1) How has YouTube "democratised media creativity"? The YouTube platform has democratised media creativity with ordinary users uploading their own content: they are ‘producers’ (producer-users) and ‘prosumers’ (producer-consumers). Content is published first and then filtered or judged later by audiences. So, success is measured by the number of views and the reaction of the ‘fans’ rather than the judgement and financial power of an industry editor/producer. 2) How does YouTube and social media culture act as a form of cultural imperialism or 'Americanisation'?  Not all famous YouTubers, like Emma Chamberlain, are American but Americans certainly make up the majority...

Y12 Media exam: Paper 1: Learner response

  Y12 Media exam: Paper 1: Learner response 1) Type up your feedback in full (you do not need to write mark/grade if you do not wish to).  WWW:  a very good performance overall for this paper. Your Q1 was very detailed and demonstrates strong ability to analyse an unseen text. EBI: Not enough development for Q2 - you need to respond more to key words in the question. Some gaps in knowledge with media terminology e.g. Q5.   Mark: 29 Grade: B 2) Read the mark scheme for this exam carefully (posted on your exam teacher's Google Classroom), paying particular attention to the 'indicative content' for each question. This is some of the best analysis you can do as it gives you an idea of what the exam board are expecting. For your LR blogpost, identify ONE point you could have added for the first three questions in Section A: Q1 (unseen text) additional point/theory: • this advertisement makes heavy use of what Neale describes as ‘instances of repetition’, where familiar t...

OSP: Clay Shirky - End of audience

  Media Magazine reading MM55 - page 13. Answer the following questions: 1) Looking over the article as a whole, what are some of the positive developments due to the internet highlighted by Bill Thompson? Bill Thompson says the internet has made it much easier to communicate and connect with people around the world. It gives people access to information, education, gaming and entertainment. He also says it can be used for campaigning, political action and fighting for human rights. The internet also allows people to be creative and create new things such as social media, Spotify and other online services. 2) What are the negatives or dangers linked to the development of the internet? Some of the dangers include bullying, abuse, scams, fraud and malicious software. Thompson also mentions extremist groups using the internet to influence people and illegal activities taking place online. Another concern is privacy, as companies and governments can potentially collect and control larg...

The Gentlewoman: Audience and Industries blog tasks

1) Media Magazine feature: Pleasures of The Gentlewoman Go to our Media Magazine archive and read the article on The Gentlewoman (MM84 - page 34). Answer the following questions: 1) What do the typefaces used on the front cover suggest to an audience? The typeface is clean,simple and serif.This is different as many fashion magazines use bold,decorative fonts whereas ' The Gentlewoman' uses typography to suggest intelligence and quality.The minimal use of different fonts also reflects the magazine's premium,independent identity which suggest to audiences that The Gentlewomen diffrentiates from normal magzines in order to target people more mentally rather than physically. 2) How does the cover subvert conventional magazine cover design? -It uses very few cover lines -The masthead is understated rather than large and dominant -There are no bright colours -The focus is almost entirely on the subject rather than selling multiple stories 3) Write an analysis of the central im...

Magazines: final index

Your final Magazines index should include the following: 1) Magazines: Front cover practical task 2) Magazines: GQ - Language and Representation 3) Magazines: GQ - Audience & Industry 4) Magazines: Front cover practical task LR 5) Magazines: The Gentlewoman - Language and Representations 6) Magazines: The Gentlewoman - Audience and Industries 7) Magazines: Industries - the appeal of print and independent magazines

Industries: the appeal of print

1) Writer's Edit journal article Read this excellent Writer's Edit academic journal article on the independent magazine industry and answer the following questions: 1) What is the definition of an independent print magazine? The independent print magazine is characterised as “published without the financial support of a large corporation or institution in which the makers control publication and distribution…“independent” in spirit due to a maverick editor or publisher who leads the magazine in an exploratory, noncommercial direction”. 2) What does Hamilton (2013) suggest about independent magazines in the digital age? Hamilton suggests that there’s an increasing evidence that small printed magazines are quietly thriving and slowly becoming successful even as the global newspaper and book industries falter. 3) Why does the article suggest that independent magazines might be succeeding while global magazine publishers such as Bauer are struggling? Independent magazines might be ...

The Gentlewoman: Language and Representation

Work through the following tasks to complete your close-textual analysis of the Gentlewoman CSP pages: Gentlewoman front cover  1) What do the typefaces used on the front cover suggest to an audience? The typefaces that was used on the front cover suggests to an audience that they want their concept to come out as unique due to their unconventional design and layout. They also focus on how the main image could convey the idea of women empowerment as the make up seems very bold. 2) How does the cover subvert conventional magazine cover design? The cover subverts conventional magazine cover design due to the layout as most magazines would have a central image with the setting but the cover of Gentlewoman shows that it's in a layout-like-frame.  3) Write an analysis of the central image. The central image shows Johansson in a close up shot, highlighting her make up with the purple eyeshadow and her bright red lipstick. This connotes confidence and again reinforces women empowerm...