Maya Media - Exam

  1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis  7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: Hesmondhalgh - The Cultural Industries 15)  Industries: Public Service Broadcasting 16)  Industries: Regulation

  1) What is regulation and why do media industries need to be regulated? Mass media regulations or simply media regulations are a form of media policy with rules enforced by the jurisdiction of law. Guidelines for mass media use differ across the world. 2) What is OFCOM responsible for? Ofcom is the regulator and competition authority for the UK communications industries . It regulates the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate. Ofcom works with the Department for Science, Innovation and Technology. 3) Look at the section on the OFCOM broadcasting code. Which do you think are the three most important sections of the broadcasting code and why? They grant licences for TV and radio stations, have a system of licences to ensure limited amount of signal possible so they could be picked up clearly, controls are placed on quality, bias and impartiality 4) Do you agree with OFCOM that Channel 4 was wrong t...

  1) Look at page 3. Why is it a critical time for public service broadcasting?  It was a critical time for PSB as audience viewing habits continue to change rapidly and competition from global content providers is ever-increasing. 2) Read page 4. How has TV viewing changed in recent years?  TV viewing has changed in recent years as live broadcast viewing has declined, as audiences increasingly choose to view content at a time that suits them on global online and on-demand content services. 3) Still on page 4, what aspects of PSB do audiences value and enjoy?  The aspects of PSB that audiences value and enjoy are the purposes and objectives of PSB, including trustworthy news and programmes that show different aspects of UK life and culture. 4) Look at pages 4-5. Find and note down the statistics in this section on how much TV audiences tend to watch and how they watch it.   Viewers and listeners  of all ages have rapidly adopte...

  Read the Factsheet and complete the following questions/tasks: 1) What does the term 'Cultural Industries' actually refer to?  Cultural industries mean industries that combine the creation,production,and commercialization of content that is intangible,cultural,and typically protected by interllectual property rights 2) What does Hesmondhalgh identify regarding the societies in which the cultural industries are highly profitable?  He identifies that highly profitable cultural industries thrive in societies with features like large coroporations 3) Why do some media products offer ideologies that challenge capitalism or inequalities in society? Some media products do it in order for there to be more equality and subvert negative stereotypes that are in society today. 4) Look at page 2 of the factsheet. What are the problems that Hesmondhalgh identifies with regards to the cultural industries? corporate concentration,  immense risk and reward imbalance, commercia...

  Type up your research notes from the lesson - what did you find out about your allocated media conglomerate? Selection of companies: Alphabet,  The Walt Disney Company,  National Amusements,  Meta,  News Corp,  Time Warner, Comcast. If you were absent or didn't have time in the lesson to make these notes, research any one of the companies above and find examples of all the terminology outlined in the notes at the start of this blogpost.  Conglomerate ownership A conglomerate is a large company composed of a number of smaller companies (subsidiaries). A media conglomerate, or media group, is a company that owns numerous companies involved in creating mass media products such as print, television, radio, movies or online. Examples include Comcast, Fox or Disney. Vertical integration Vertical integration is when a media company owns a range of businesses in the same chain of production and distribution.  For example, a company m...

  1) LR - complete blog task in more detail and revise media theories and terminological   2)  Read the mark scheme carefully (this will be posted on your Google Classroom. Identify at least one potential point that you missed out on for each question in the assessment.   There was no potential points i missed out on as my answers where vague.  3) Read this  exemplar response  from a previous Year 12 (an A grade) - note this was a slightly different paper in terms of the question wording and also had an additional question 4 (we've updated it to better reflect recent exams).  Identify at least  one  potential point for questions 1-3 from this student's paper that you could have mentioned in your assessment. I've mentioned the brand of Nike and spotting l;logos but a mark i would have gotten was possibly naming the text as slogan, using key terminology.    4) Did you get any media terminology...

  1) Social learning theory has been criticised for simplifying the causes of violence in society. Do you think the media is responsible for anti-social behaviour and violence?    yes the media is responsible for antisocial behaviour and violence as social learning is clear to be the reason  2) How is social learning theory relevant in the digital age? Are young people now learning behaviour from social media and the internet? Give examples.   young people observe and model influencers online on platforms like TikTok or Instagram following trends and fashion, because of this they learn the bad and good behaviour.  3) Research three examples of moral panic from the last 50 years. To what extent was the media responsible for these moral panics? Was the concern in society justified? How have things changed as a result of these moral panics?   Violent Video Games (1990s–2000s) -   Doom were portrayed as corrupting youth and directly l...