Maya Media - Exam

Work through the following tasks to make sure you're an expert on the Sephora CSP and particularly the wider social and cultural contexts. Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Sephora was trying to be more inclusive for them to gain wider audience. They did this by using Black culture, traditions and cosmetics, leading to audiences imitating this style. 2) What scenes from the advert are highlighted as particularly significant in the articles? “When the camera pans over Black women waiting under dryers as na narrator says: “What is beauty without black beauty?””  “White person applying a cut crease, then cuts to a tri...

1) Look at the first page. What is colonialism - also known as  cultural imperialism?  Colonialism is when a powerful country takes control of another country’s land, people, and resources. Cultural imperialism is how how the dominant country imposes its culture, values and and beliefs onto the colonised society often making their own culture seem superior. 2) Now look at the second page. What is postcolonialism?  Postcolonialism is the study of the effects and legacy of colonialism after it has ended. It looks at how former colonies are still influenced by colonial power, especially in culture, identity, and inequality. 3) How does Paul Gilroy suggest postcolonialism influences British culture? Paul Gilroy argues that British culture has been shaped by its colonial past through multicultural influences. 4) What is 'othering'? Othering is the process of seeing or treating people as different, inferior, or not part of the dominant group 5) What examples of 'othering' are...

Complete the following tasks and wider reading on the Score hair cream advert and masculinity in advertising. Media Factsheet - Score hair cream Go to our Media Factsheet archive on the Media Shared drive and open Factsheet #188: Close Study Product - Advertising -  Score . Our Media Factsheet archive is on the Media Shared drive: M:\Resources\A Level\Media Factsheets. If you need to access this from home  you can download it here  if you use your Greenford login details to access Google Drive. Read the factsheet and answer the following questions: 1) How did advertising techniques change in the 1960s and how does the Score advert reflect this change? Advertising in the 1960s shifted from simple product information to more lifestyle based aspirational selling which helps to engage an audience. By using humour ,sexuality and bold visuals. The Score hair cream advert reflects this through its provocative imagery ,sexual innuendo and focus on male desirability rather than ex...

.plan my essays for 20 markers - read the wording carefully  . ensure you are given enough example to support arguments for + aagainst ps  2) Read the mark scheme for this assessment carefully (this has been posted to your exam teacher's Google Classroom). Identify at least one potential point that you missed out on for each question in the assessment.  the stormzy poster - could include logo , typography and the juxtapositions of the two fonts  3) On a scale of 1-10 (1 = low, 10 = high), how much revision and preparation did you do for this assessment? You may also want to think here whether you had completed all the original blog tasks from last term before doing the assessment. 3  4) Look at your answer for  Question 2 . Did you manage to write about  three different strategies  and  three different benefits ? It's vital you read the question and follow it exactly . i got 5/6 only due to noy providing a fully explained example where its be...

David Gauntlett: academic reading Read  this extract from Media, Gender and Identity by David Gauntlett . This is another university-level piece of academic writing so it will be challenging - but there are some fascinating ideas here regarding the changing representation of men and women in the media. 1) What examples does Gauntlett provide of the "decline of tradition"?  The traditional view of a woman as a housewife or low-status worker has been kick-boxed out of the picture by the feisty, successful 'girl power' icons. 2) How does Gauntlett suggest the media influences the way we construct our own identities? Gauntlett suggests that the media allows individuals to 'pick and mix' their own identities, where individuals are allowed to pick their own representations to construct their own identities.  3) What does Gauntlett suggest regarding generational differences? Is it a good thing that the media seems to promote modern liberal values? Gauntlett suggests ...

Academic reading: A Critical Analysis of Progressive Depictions of Gender in Advertising Read  these extracts from an academic essay on gender in advertising by Reena Mistry . This was originally published in full in David Gauntlett's book 'Media, Gender and Identity'. Then, answer the following questions: 1) How does Mistry suggest advertising has changed since the mid-1990s?  She suggests that advertising has moved away from traditional stereotypes and has moved forward to more diverse and complex representations. 2) What kinds of female stereotypes were found in advertising in the 1940s and 1950s?  Women were seen to be stereotyped as domestic house makers who held the role of a homemaker.In advertisement their roles focused on nurturing and motherhood. 3) How did the increasing influence of clothes and make-up change representations of women in advertising?  It shifted the focus from women doing domestic work to them showing off their physical appearance and...