Maya Media - Exam

Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? -Beyonce music video 'why don't you love me' -PanAn 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? These texts show little feminism as they highly sexualise women. I believe they are simply sexism due to them exploiting women's bodies. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism is a  1990s-era, primarily Western, cultural sensibili ty suggesting that the goals of feminist equality have already been achieved, rendering organized, second-wave feminist movements unnecessary Feminism is  ...

1) Why is representation an important concept in Media Studies? It  influenced the ways we view the  world, and ourselves. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?  news editor will decide on the way  the story will be presented with her photo, and the use  of captions to pin down. I t is not controlled by her and can showcase the true reality within her life to represent her as a normal person, opposing would the meaning would be if it wasn't a paparazzi shot. 3) Summarise the section 'The how, who and why of media representation' in 50 words. All decided by the producer who has to consider their choice of narrative in line with the audience's wants and needs. Repetition of such values, ideologies and representations then become natural to audiences as part of their narrative experience. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? A udiences do not...