Reading an image - media codes
: Technical: lighting = harsh/upwards angle monocles colour black and white stage shot - direct address highlights/brows are hidden collage/images Written/verbal: text/anchorage 'o' filled in symbolic of gun shots title of 'i am' - reflects of past/ mirrored limited edition product/ unclear advertisement Symbolic: facial expression - serious / angry colour scheme - dull slogan extends confidence and strength logo associated with celebrity culture Narrative: enigma - slogan , fingerprints, unaware of back story monoheme - mystery story action - police involvement 50 cent identify 'no plan B' - unknown future actions Technical: uses a simple, high-contrast, black-and-white photograph undeniable focal point and gives the ad a serious tone placed in a large, empty, white space, isolating it from any background distractions. Written/verbal: on...