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Introduction to advertisin

    Answer the following questions on your blog: 1) How does the Marmite Gene Project advert use narrative? Apply some narrative theories here. It uses Toderolvs theory of equilibrium. Such as a narrative where everyone is calm in their households. The disruption is then when a letter comes through. The new equilibrium is the aftermath of people finding out if they are a marmite lover or not. 2) What persuasive techniques are used by the Marmite advert? Techniques such as a catchy slogan, repetition and a sense of emotional appeal 3) Focusing specifically on the Media Magazine article, what does John Berger suggest about advertising in ‘Ways of Seeing’? Advertising works through creating desires rather then satisfying real needs. 4) What is it psychologists refer to as referencing? Which persuasive techniques could you link this idea to? They refer it to as when people look to others to decide how they should feel or behave. 5) How has Marmite marketing used intertextuality? W...
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MIGRAIN Final index

  MIGRAIN Final index Keeping an index of all your work is extremely good practice from a revision perspective. Not only does this keep the concepts and media terminology fresh in your mind but it  will also highlight if you've missed anything. Your final index should include the following: 1)  Introduction to Media: 10 questions 2)  Media consumption audit 3)  Semiotics blog tasks 4)  Language: Reading an image - media codes 5)  Reception theory - advert analysis and factsheet 6)  Structuralism : Factsheet and analysis  7)  Genre: Factsheets and genre study questions 8)  Narrative: Factsheet questions 9)  Audience: classification - psychographics presentation notes 10)  October assessment learner response 11)  Audience theory 1 - Hypodermic needle/Two-step flow/U&G 12)  Audience theory 2 - The effects debate - Bandura, Cohen  13)  Industries: Ownership and Control 14 )   Industries: ...
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Collective identity in the online age

Task 1: Media Magazine article February 09, 2026 Collective identity in the online age   Task 1: Media Magazine article Read the Media Magazine article on collective identity:  Self-image and the Media  (MM41 - page 6). Our  Media Magazine archive is here . Complete the following tasks on your blog: 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' We as people are involved in constructing an image to communicate our identity's. 2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? I agree with this view because Style over substance is a scenario where the appearance, presentation or aesthetic appeal of something is prioritized over its actual value. 3) Explain Baudrillard's theory of 'media saturation' in  one  paragraph. You may need to research it online to find out more. He describes that posits that modern society is so overwhelmed b...
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Ideology

Part 1: Media Magazine reading Media Magazine issue 52 has two good articles on Ideology. You need to read those articles ( our  Media Magazine archive is here ) and complete a few short tasks linked to them.  Page 34: The World Of Mockingjay: Ideology, Dystopia And Propaganda 1) Read the article and summarise each section in one sentence, starting with the section 'Who are you?' In this world, ideology of the people is seen to be controlled by those in power.  2) Do you agree with the view that modern media is all about 'style over substance'? What does this expression mean? It presents the capitalist view as greedy as the Hunger Games shows the significant difference between the poor and rich which overall presents the capitalist ideology as negative 3) What do the Hunger Games films suggest about the power of the media to shape and influence ideological beliefs? It suggests that the media can embed fear or any ideologies into the audiences as in the films they rec...
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Introduction to feminism

Watch the Everyday Sexism TED talk from Laura Bates (linked above) and answer the following questions: 1) Why did Laura Bates start the Everyday Sexism project? She was harassed three times in one week  2) How does the Everyday Sexism project link to the concept of post-feminism? Is feminism still required in western societies? It allows someone to speak up about things that have happened to themselves which makes people feel heard 3) Why was new technology essential to the success of the Everyday Sexism project? More people had access to the website and there was high amounts of advertising  4) Will there be a point in the future when the Everyday Sexism project is not required? What is  YOUR  view on the future of feminism? I believe that in the future the every day sexism project would not be needed because the world woukd hopefully be a better place. My view on the future of feminism is that it will be more known and much more acknowledged in order for there to b...
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Feminist theory'

Read  Playing With The Past: Post-feminism and the Media  ( MM40 , page 64 -  our Media Magazine archive is here ). This is a great example of sophisticated media analysis and an indication of the level we want to be writing at by the end of the two-year course. 1) What examples are provided from the two texts of the 'male gaze' (Mulvey)? -Beyonce music video 'why don't you love me' -PanAn 2) Do texts such as these show there is no longer a need for feminism or are they simply sexism in a different form? These texts show little feminism as they highly sexualise women. I believe they are simply sexism due to them exploiting women's bodies. 3) Choose three words/phrases from the glossary of the article and write their definitions on your blog. Post-feminism is a  1990s-era, primarily Western, cultural sensibili ty suggesting that the goals of feminist equality have already been achieved, rendering organized, second-wave feminist movements unnecessary Feminism is  ...
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Representation blog tasks

1) Why is representation an important concept in Media Studies? It  influenced the ways we view the  world, and ourselves. 2) How does the example of Kate Middleton show the way different meanings can be created in the media?  news editor will decide on the way  the story will be presented with her photo, and the use  of captions to pin down. I t is not controlled by her and can showcase the true reality within her life to represent her as a normal person, opposing would the meaning would be if it wasn't a paparazzi shot. 3) Summarise the section 'The how, who and why of media representation' in 50 words. All decided by the producer who has to consider their choice of narrative in line with the audience's wants and needs. Repetition of such values, ideologies and representations then become natural to audiences as part of their narrative experience. 4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation? A udiences do not...
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